Project - IKEA logo optimization

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Future proofing one of the world’s most iconic logos.

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For the first time since 1986, we optimized the IKEA logo for a digital world. While keeping the unique characteristics of the original logo we made subtle yet impactful changes for a better experience across different touchpoints.

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We then brought the new logo design to life in digital channels with the Fönster. Swedish for ‘window’, the Fönster is designed to reflect core IKEA values of openness, curiosity and optimism that have been central to the brand as they strive to create a better everyday life for the many people.

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Client - IKEA Systems B.V.

Role - Design Director

Agency - 72andSunny Amsterdam