Unlike traditional brand design processes, we designed this symbol to live in motion and 3D. Drawn from a single line in space using our own Quest technology, the Meta symbol forms a continuous loop that works seamlessly between 2D and 3D contexts.It is designed to be experienced from different perspectives and interacted with. It can resemble an M for “Meta,” and also at times an infinity sign, symbolizing infinite horizons in the future of connection.

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Role - Design Director

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Design team credits can be viewed on the Design Patent below.

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*Additional creative partners in the rollout and creation of the Meta Brand System.

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Creative X – Brand development

Saffron - Design development

Dalton Maag – Typography

FIELD – 3D development