Unlike traditional brand design processes, we designed this symbol to live in motion and 3D. Drawn from a single line in space using our own Quest technology, the Meta symbol forms a continuous loop that works seamlessly between 2D and 3D contexts.It is designed to be experienced from different perspectives and interacted with. It can resemble an M for “Meta,” and also at times an infinity sign, symbolizing infinite horizons in the future of connection.

Role - Design Director

Design team credits can be viewed on the Design Patent below.

*Additional creative partners in the rollout and creation of the Meta Brand System.

Creative X – Brand development

Saffron - Design development

Dalton Maag – Typography

FIELD – 3D development

Meta – Brand

Meta – Brand